Category: Brand Asset Management

One of our featured DAM vendors, Brandworkz, have contributed a special feature article for DAM News: How To Encourage All Your Employees To Use Your Digital Asset Management System.  Brandworkz, as their name might suggest, are more oriented towards the Brand Management side of DAM (or Brand …

In this special feature, James Waite from one of our featured vendors, Adgistics, discusses future directions for brand asset management and how he sees a move towards what Adgistics term “Brand Centres” which are a combination of:

• Brand Banks (asset storage)
• Brand knowledge
• Brand investment
• Best practice

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